MaxQ
MaXQ | Digital, Connected Smart Packaging
A digital connected packaging system designed to grow consumer engagement and loyalty.
Connected shoppers represent an opportunity
Smartphone users wordwide
of shoppers use a mobile phone in a physical store
of shoppers look for reviews on their phone before speaking with a store employee.
The Power of Connected MaXQ packaging
Digitizing products with a unique MaxQ identity allows brands to deliver an enhanced, personalized, and context-aware consumer experience seamlessly across multiple sales channels and geographies.
Every product is assigned with a unique, secure, and traceable MaxQ identity as a QR code, data matrix, NFC/RFID tag or any other preferred carrier.
Unique digital identity
Every product is assigned with a unique, secure, and traceable MaxQ identity as a QR code, data matrix, NFC/RFID tag or any other preferred carrier.
Digital twin
Share information with consumers
What MaXQ can do for your brand
One unique code - countless possibilites
The beauty of connected packaging is that multiple objectives can be achieved through one unique code on each package, enabling a frictionless experience for customers.
Win trust with transparency
Communicate key information about the product and brand directly to consumers. Share product provenance and provide a simple way to verify products as genuine.
Build loyalty by delivering meaningful value
Personalize loyalty and reward programs to individuals or targeted groups. Deliver consistent and meaningful value in a convenient way to build long-lasting relationships.
Optimize performance through new insights
The MaXQ system collects valuable insights about the shopping habits of individual consumers that can be used to better target and optimize future campaigns based on purchasing behavior, location and profile.
Pre-serialization
A simple and low cost solution that offers real time brand protection and targeted consumer engagement in one integrated system.
High speed application of unique digital codes, packaging arrives on site with unique MaXQ codes already printed to maintain existing line speed and efficiency. No need to invest in code printing equipment of labels.
MaXQ technology is powered by Kezzler.
Fully integrated
High speed application of unique digital codes, packaging arrives on site with unique MaXQ codes already printed to maintain existing line speed and efficiency. No need to invest in code printing equipment of labels.
MaXQ technology is powered by Kezzler.
Mobile, fast and flexible
Scalability and robust security
See how MaxQ works
Why choose MaXQ?
The connected product advantage
The connected product advantage
New key touchpoint
MaXQ allows brands to easily implement consumer engagement and retention programs directly through the product. Connected products offer a real incentive for consumers to engage with the brand.
Constant connectivity
Value-added content is delivered on the product itself, in real-time, and based on the actual interests of the consumer. Brands can stay relevant in the moments that matter. Traditional marketing can't keep up in the same way.
Online or in-store
Whatever the sales channel, connected products act as a brand owned digital marketing channel and a digital touchpoint to deliver in-depth information about the product's origin, content, and journey.
Capture last-mile data
Irrespective of the place of purchase or last-mile channel, connected products empower brands to capture last-mile data. New consumer insights help drive better decision making leading to improved customer aquisition and retention.
Get in touch
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