5 defining coffee packaging trends in 2018

1. Increased focus on sustainability

Consumers care about how their purchases impact the environment. Brands can build trust with them by demonstrating efforts to reduce the environmental impact of sourcing, roasting and packaging coffee.

2. Premiumization of instant coffee

Convenience has kept the instant market afloat. Now, improved quality of both product and packaging is giving it a boost.

3. New coffee variations

Attracting new customers can be a perennial challenge, particularly in the crowded coffee marketplace. One way of growing market share is to offer variations on classic coffee products.

4. Differentiation through packaging design

Without altering the original product, many brands are relying on their packaging to communicate to consumers the quality and value of the coffee.

5. Greater transparency and clean labelling

Packaging represents a communication line between the consumer, roaster, and farmer, and enables brands to build trust and advocacy.

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