5 Eye-catching trends in beauty packaging
Trends
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In the beauty industry, packaging is far more than a container — it’s the first moment of connection between a brand and the customer.
The texture of a sachet, the choice of colors, the graphic design, and even the way a pack opens all shape perception long before a product is even used. In a sector driven by aesthetics, innovation, and emotion, packaging plays a critical role in influencing purchasing decisions and building brand loyalty.
In the beauty industry, packaging is far more than a container — it’s the first moment of connection between a brand and the customer.
The texture of a sachet, the choice of colors, the graphic design, and even the way a pack opens all shape perception long before a product is even used. In a sector driven by aesthetics, innovation, and emotion, packaging plays a critical role in influencing purchasing decisions and building brand loyalty.
As consumer expectations continue to evolve, beauty brands are under increasing pressure to deliver packaging that is not only visually striking but also more sustainable, functional, and aligned with consumers' values.
Packaging is a key differentiator in a crowded, trend-driven marketplace. In 2026 we'll see refillable packs continue to grow in popularity and online shopping is here is to stay. Whether you’re developing a new product line or refreshing an existing one, these trends reveal how smart packaging design can elevate brand perception, drive consumer engagement, and create brand loyalty.
Don’t Miss Us at PCD – Paris Packaging Week 2026!
Amcor will be showcasing its latest beauty and personal care packaging innovations — from premium airless dispensers and refillable sticks to more sustainable sachets and refill pouch solutions — at Perfume, Cosmetics & Design (PCD), part of Paris Packaging Week, taking place 5–6 February 2026 at Paris Expo Porte de Versailles, France.
You’ll find us at Stand Q110, where our experts will be on hand to explore how smart, more sustainable packaging can elevate your brand and delight consumers long before the pack is opened.
📍 Meet us at Stand Q110 to discover our full beauty packaging offer and start your next innovation journey!
Related Insights
In May, AVON announced the launch of AmPrima™ recycle-ready pouches for its Little Black Dress classic shower gels in China. The move is part of AVON’s mission to use 100% reusable, recyclable or compostable packaging material for its products by 2030.
Roawin Luo, Amcor’s director of global product management for AmPrima™, spoke with Abby Deng, AVON China Marketing Head and Dr. Qiang Lu, Vice President of Research and Development at Amcor Asia Pacific. They discussed what led the iconic personal care brand to make the change. Watch the two-part video interview to learn about the link between personal care and sustainability, the impact of environmental responsibility on AVON’s brand perception, and how AVON and Amcor worked together to advance their shared goals.